Wil Reynolds

Wil Reynolds

Founder and VP Innovation

Wil Reynolds, is the Founder of Seer Interactive, one of the best digital marketing agencies in the country.

Wil started the company as a solo practitioner and grew it to over 200 people. At some point, he realizedided that with the success of the company he had accumulated enough wealth for himself. Yet, he still wanted to grow the company, so he decided that from that point on all the company’s growth was going to benefit his employees and his community.


[02:40] – Wil shares how he took Seer Interactive from a one-person operation in 2000 to a thriving company with 200 team members across the U.S. today.

[04:20] -Wil shares how stripping away the financial aspect changed his approach to work.

[05:39] – The things that have grown Seer Interactive to this point as a company differ from what will sustain its growth going forward.

[07:27] – Wil shares how the company’s most successful year surprisingly led to their most turnover ever.

[10:29] – Building a business that’s built to scale.

[12:09] – Wil shares the learning curve of scaling and the business layers he’s adding to catapult Seer’s growth.

[15:22] – Learning the skillset of client/customer management at home in larger organizations.

[17:09] – Deep insight into why humility is a liability as much as an asset.

[19:20] – The most challenging transition for entrepreneurs as they grow into company leaders.

[20:01] – Wil shares how he learned to lead and get out of the way.

[21:20] – How Wil transitioned into the role where he creates the most value in Seer Interactive.

[24:25] – Somebody who can operate a business needs a growing business to operate.

[25:59] – Wil shares how Seer is targeting the next level of growth.

[28:00] – Beyond culture: building the tools into the business for successful teams.

[30:06] – Will shares how he leads with intention to keep Seer from getting ‘over their skis’ in growth.

[31:21] – Transitioning from carbon copy hiring: when is it time to start bringing in people with different perspectives and skill sets as you grow.

[34:10] – How Wil is using phantom equity to give back to his employees while reinvesting in the business.

[37:40] – Pillars of the company, pillars of the community: Wil shares how his heart for giving back to his community is built into every aspect of Seers.

[40:30] – Employing the tools to help people find the time to serve their communities.

[42:26] – Sharing about the dangers and distractions of social media.

[43:47] – Wil shares his 12-year mission to support the Covenant House in Philadelphia through sleeping in the street for one night each year.

[45:02] – Keeping your life in check through volunteering: how spending time with people facing real challenges builds empathy.

[46:35] – Wil shares why runnning, self-growth and self-discipline are his main hobbies.

[48:09] – Wil shares the business expression that drives him crazy.

[48:55] – Fostering a belief in putting what you want to come back to you into the world.

[50:14] – How the process of self-discovery helps Wil be a better father and leader for Seer.

[51:50] – Why Wil doesn’t like the idea of putting a business on a pedestal.

[52:04] – Summarizing the AL4EP podcast.

Contact Dino at: dino@al4ep.com



Seer Interactive

Wil Reynolds – Fundraising For Sleep Out

Covenant House

Additional Wil Links:

LinkedIn: https://www.linkedin.com/in/wilreynolds/

Twitter: @wilreynolds

Authentic Leadership For Everyday People / Dino Cattaneo

Dino on LinkedIn: linkedin.com/in/dinocattaneo

Podcast Instagram – @al4edp 

Podcast Twitter – @al4edp

Podcast Facebook: facebook.com/al4edp


Susan Cattaneo: susancattaneo.bandcamp.com