Vyra shares her traumatic background, her escape to the US, the challenges she’s faced as a woman and an asylum seeker, and how those challenges propelled her to launch her own business, build a community, and find an underserved segment in her market that helped her create a compelling and successful brand.
[02:55] – *Trigger warning. Vyra shares her background—a story of trauma and resilience.
[05:52] – Facing prison, the risky move that Vyra made with only $1200 to her name.
[09:00] – The deeper meaning behind the Lechery mission
[11:31] – A community where the nonbinary and body positivity community could share without judgment.
[12:22] – “The sanctuary for the sexy you,”: Lechery’s mission to help ALL people express their sexiest selves.
[14:20] – Vyra shares the most important steps in launching a successful brand that will dominate and find a home with the big box retailers.
[17:09] – No VC necessary: How a little-known fact about construction workers gave Vyra the green light to launch her gender-neutral hosiery company.
[18:42] – Ambitious leadership—how embracing the idea that she didn’t fit the traditional mold of an entrepreneur helped her use her unique perspective to her advantage.
[21:22] – The lessons she’s learned as a young Founder and the number one trait she feels makes a strong leader.
[23:03] – How she keeps from sacrificing success for likeability.
[23:56] – Vyra shares the two key ingredients to being a successful leader.
[29:51] – The disparity in VC funding between genders.
[32:36] – Despite the MeToo movement sexual harassment and abuse is still very much prominent in the workplace. The frightening experience that kept Vyra from going the VC route.
[37:56] – The hobbies that Vyra engages in that help her deal with her stress and keep her creative juices flowing.
[39:10] – How listening to stories of other founders and people with influence inspires Vyra and the podcasts she listens to, (besides AL4EP): Diary of a CEO with Stephen Bartlett and Hilo with EmRata, (aka Emily Radikowski).
[40:08] – The phrase that Vyra finds viscerally annoying (and Dino says may have “jumped the shark” ) and a glaring lack of honesty in the world of business.
[43:23] – If you enjoyed this episode, share it with your friends and family, and subscribe on your favorite listening platform so you don’t miss any episodes. You can also follow the podcast on Twitter and Instagram.
Contact Dino at: firstname.lastname@example.org
Other links for Vyra:
Vyra’s LinkedIn: linkedin.com/in/vyrascher
Authentic Leadership For Everyday People / Dino Cattaneo
Dino on LinkedIn: linkedin.com/in/dinocattaneo
Podcast Instagram: @al4edp
Podcast Twitter: @al4edp
Podcast Facebook: facebook.com/al4edp