Head of Community and Content, Squadcast
Arielle is also a founder of Podcast Taxonomy, an international multidisciplinary effort to standardize roles and credits in the podcast space.
We talk about building a community as a long-term investment. Arielle shares her insight into what it takes to engage a community over the long haul successfully and how Arielle’s podcasting influencer involvement is turning into a win-win for all.
[03:02] – Arielle shares the history of her longtime love of being entertained by audio.
[07:47] – The questions Arielle and her team are asking to build a thriving community team at SquadCast.
[10:39] – Why community engagement and growth is a long-term investment.
[12:08] – Digging in to successfully define community for an organization.
[15:30] – The key teams that make the SquadCast community a success.
[17:15] – How SquadCast employs social content and feed drops to promote and determine the community’s needs.
[19:00] – How the product development team is leveraging the community’s input to bring about big design changes.
[20:00] – The advantages of employing your community as the human side of marketing.
[21:30] – Arielle shares how her position as manager of the community team and her involvement in the podcasting community creates a win-win for SquadCast.
[22:44] – The pivotal moments in her journey that helped Arielle prepare for her job as an influencer.
[25:53] – Half the battle is just being aware of what’s going on and having an opinion that you really believe and can back up.
[27:08] – I asked Arielle when she learned to delegate.
[28:37] – Arielle shares the growth journey of Earbuds Collective—from its upstart beginning to fully monetized.
[31:35] – Arielle offers her insight into other ways podcasters can profit from their shows outside of a financial return to make their investment worthwhile.
[34:23] – I ask Arielle to share some of her passions outside of work.
[36:45] – Arielle offers up the one expression about podcasts she’s tired of hearing.
[37:57] – Arielle shares her favorite book.
[38:30] – Thank you and closing remarks.
Contact Dino at: email@example.com
Other Arielle Nissenblatt links:
Authentic Leadership For Everyday People / Dino Cattaneo
Dino on LinkedIn: linkedin.com/in/dinocattaneo
Podcast Instagram – @al4edp
Podcast Twitter – @al4edp
Podcast Facebook: facebook.com/al4edp
Susan Cattaneo: susancattaneo.bandcamp.com
Born to Run by Christopher McDougall