This is the second of two episodes featuring leaders still in the early phases of their trajectories. Entrepreneurs who founded their businesses fairly young, in underserved niches, and who are only a few years into their journey.

Today’s guest is Vikrant Shaurya, the Founder and CEO of As you can tell by the name of his business, Vikrant found a very interesting niche.  His company helps aspiring authors conceptualize, write, self-publish, and market books.

Vikrant started his first business at 18 and, like many entrepreneurs first starting out, he failed very quickly.  In this episode we have a candid conversation about the lessons he learned through the failure of his first business and how he applied them in building  We talk about Vikrant’s philopsohpy and approach to building his team and all the processes he put in place to build and manage it. Ultimately, Vikrant his business from one person to over 50 people.  He also talks about the self reflection process that he went through to figure out the things he liked to do and the skills and activities he wanted to delegate to other people.

Vikrant Shaurya is a #1 best-selling author and the CEO and Founder of, a done-for-you book writing service that helps entrepreneurs and thought leaders save time and turn their ideas into best selling books.  He has assisted thousands of thought leaders over the last decade bring their dreams of writing and publishing a book to reality.  Vikrant’s self-publishing expertise has been featured in ABC, CBS, Fox, and the CW.





Free checklist:

Podcast: AUTHORity on demand



Instagram: @al4edp

Twitter: @al4edp



Susan Cattaneo Music:


Rich Dad, Poor Dad by Robert Kiyosaki

How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority by Vikrant Shaurya

POWER: The Success Mantra: Secrets to Creating Business Success by Vikrant Shaurya

The One Thing by Gary Keller